Email is one of our most effective methods of reaching out to potential clients. When it works, it can be the most time and cost-efficient way of selling. But if you aren’t hitting these three quick tips, you’re losing ripe opportunities every time you hit send. Here is any easy list of pitfalls to eliminate in every email. Cut these and ensure a record-breaking Q4.
IT’S NOT PERSONAL
This doesn’t mean that you need to craft each email perfectly to each contact, mentioning their family pets by name. What it does mean is that you should approach a cold email as a way to start a conversation. Instead of hard selling, your email should include ways that your business can help that person. You’re crafting the beginning of a long, fruitful relationship and this is just the first step – the meet cute, if you will.
YOU’RE TOO FOCUSED ON THE EMAIL ITSELF
Your email needs to be short and to the point. The subject line matters more than the body at this point because you’re just wanting them to be intrigued enough to open you email – that’s 80% of the battle. Once that’s done, the rest is just gravy. The copy of the email is just enough to keep them intrigued and get them to complete your call to action.
ALL TALK, NO WALK
Okay, so you’ve gotten them to open your email with your catchy subject line – check. You’ve made it personal to their needs– check. But just because we’re trying to make this conversational and relationship-based, it’s so easy to forget that you want them to DO SOMETHING. Is that to call you directly? Go to your website? Whatever it is, don’t forget that you have to give them a call to action if you want your email to be successful.
Keep this what-not-to-do list next to your screen for every time you craft an email and get a huge return on investment. What are your top tips for ensuring a reply?
