It worked for Goldilocks. Three options to find the one that’s just right.
In the proposal process, provide the decision maker with three options with different costs and service offerings so they can choose the one that’s right for them. If you only give one option, it’s much easier to reject the proposal and decide to shop around with other providers.
Let them choose the one fits their budget and best addresses their pain points. You’ll be surprised at how many go with the priciest option.
What’s your quick tip that’s helped you close more sales?
