As I’m sure any salesperson can attest to, sometimes one sentence (or even one word) can be a complete game changer. B2B sales and marketing are dependent on buzzwords. Certain jargon and phrases are necessities in B2B sales and they can show the client that you understand their business and their needs. We have one simple phrase we wanted to share with you (or remind you of), that does just that. It conveys a lot of psychology in just thirteen words.
Here it is…
When I speak to people in your position, I always get asked about…
Why it’s effective
This addresses so many key points:
- This allows you to speak about something YOU want to talk about, while framing it as something THEY should be interested in. That way, the phrase is really about THEM. It’s no longer about you.
- It addresses the prospect and their role.
- It’s effective for all roles, from gatekeepers to executives.
- There’s an element of group psychology at work. The phrase implies that the information you are about to give them is something lots of other people like them want to know.
Have you tried a phrase like this? What is your game changer phrase?
