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The ultimate guide to LinkedIn profile optimization for sales and marketing pros

Let this sink in. Your LinkedIn profile is just as important as your company website.

The reason why is simple. Where does a prospect go when they want to know more about you? They either google your name or go straight to Linkedln to get a quick thumbnail of who they're dealing with. So, it’s incumbent on you to ask yourself: What kind of impression does my LinkedIn profile make on people when representing my company, my product and my personal brand?

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