Follow14
Take the art of demand generation and make it a science.
Fast track prospecting efforts, and turn outreach into conversations.
Follow14 is the cornerstone of our demand generation methodology – ProspectHunter’s proprietary outreach cadence consists of eight (8) phone calls, four (4) highly-optimized email attempts and two (2) LinkedIn touches. Sales activity is tightly managed by the Follow14 process – governing outreach timing and messaging, for a fluid and harmonious outreach system.
Follow14 enables your team and ours to analyze key metrics and use them to optimize a campaign – metrics like:
- Number of touches needed to have a conversation
- Conversation to appointment ratio
- Relative effectiveness of outreach channels – email, phone, social
- Responsiveness of certain market segments
Follow14 is an engagement model that was designed with your prospect’s experience of your brand, in mind. The combination of outreach channels will guide them to the decision to choose your brand intuitively. Leverage Follow14 and our experience, so that your prospects can benefit from yours.
