SmartMail
Bring together personalized direct mail and a digital experience to make a huge splash
With our SmartMail program, we can help you make a splash with a 3D mail piece that drives the prospect to a personalized URL where they can have an interactive experience with your brand, solution and/or company – and the opportunity to engage with a strong call-to-action.
Wow your prospects with personalized, dimensional mail paired with a personalized URL (PURL) microsite, merging the offline and online buyer experience. The first objective in a direct mail campaign is to get your mail piece noticed and opened. What better way to pull that off than to present your prospect with a three-dimensional package.
- SmartMail is perfect for organizations that are:
- Engaged in Account-Based Marketing with a select group of target accounts
- Pursuing a prospect base that is notoriously hard-to-reach – like C-Suite personnel
- Attempting to engage multiple team members in target companies
If you want to supercharge your marketing efforts and create a campaign as unique as you are, SmartMail is the program for you.
3D mail outperforms standard formats by 250%, but cost-per-lead is only increased by 50%.
Direct Marketing Association
Response rates among dimensional package recipients were 75% higher than for sales letter recipients.
Baylor University
