IS ACCOUNT BASED MARKETING DEAD?

October 17, 2018

A new study by LeanData says just the opposite.

The study of over 200 B2B marketing and sales professionals revealed that over 90 percent of B2B companies from $10 million to over $1 billion in revenue use account-based marketing & sales as a key method for targeting new businesses and upselling to current customers.

Take a look at the numbers for yourself.

What do you think? Sound off below!

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