November 28, 2018

I hope everyone had a great Thanksgiving. We’re back in action and ready to slam the last month of Q4 out of the park.

As a follow-up to last Friday’s blog post about HubSpot‘s simple tips for sales calls, let’s now discuss another powerful tool in every salesperson’s arsenal: emails. These six one-sentence strategies can help you get the response you’re looking for.

  1. To get more responses, write emails a third-grader would understand.
  2. Emojis can add humanity and a conversational tone to your emails, and make them memorable — but if every line has an emoji, you’ll appear to be trying way too hard.
  3. Keep your email subject lines under seven words — that’s the max that’ll show up on a phone, where almost half of prospects open messages.
  4. Emails that ramble on and on tell prospects you’re insecure. If you believe your message is powerful and valuable, you don’t need to write a novel.
  5. Before you reach out to a prospect, identify the problems they’re likely dealing with and then address those in the email.
  6. Don’t count on email alone to prospect. Use multiple channels — email, phone, social media, events, referrals — to keep the top of your pipeline as full as possible.

What are your top email tips?

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